Growing influence
Established in 1993, Hayloft has grown quickly and flourished going from the kitchen table business to a dedicated professional team running one of the biggest plant and gardening mail-order businesses in Europe. They regularly advertise in national press such as The Telegraph, The Mail and The Express.
Aim Direct created a series of off-the-page advertisements designed to sell and recruit customers. Tested against their in-house team, we demonstrated a marked uplift.
